Skyrocket Your eCommerce Sales to 7 & 8-Figures With Facebook Ads and AdKings “Everest” Growth Framework
This performance-driven framework enables us to amplify success and predictably scale stores that already generate $100 000 - $1 000 000+ or more monthly sales to multiple 8-Figure mark.
We multiplying success eCommerce stores are getting & help them to transform into 8 & multiple 8-figure powerhouses.
This transformation is supported by our proprietary process that focuses on combining Facebook Ads with Conversion Rate Optimization, Funnels Building and Customers Lifetime Value Maximization Techniques that we call the "Everest" eCommerce Growth Framework™.
Our way to scale eCommerce brands to 20MM+ mark
AdKings "Everest" eCommerce Growth Framework™
What can you learn from Everest Climbers that would enable you to effectively DOUBLE your eCommerce growth speed?
Climbing into Everest is one of the currently hardest challenges known to mankind, it’s literally climbing to the top of the world…
Doesn’t it sound like then you want to reach 10-20mm+ yearly revenue marks with your eCommerce store and you want to hit the level of the top of 1% most successful stores?
And you know what’s the secret to the summit to Mt. Everest?
It’s preparation, pacing and knowing where and how to go.
You plan your work, then you work that plan...
You see, when a climber sets out on his journey to climb Everest, he doesn’t just rush up in one go. That would be equal to suicide. If he did, he would get tired, cold and lost.
Instead, he does climb from one camp to another on the mountain where he rests, recuperates, changes equipment. He does this to prepare for the challenges that lie ahead.
After all, some parts of the path are easier to climb and other requires tools like pickaxes to climb almost 90 decrees up on ice wall…
Sounds smart, right?
Well… eCommerce growth is very similar.
You can’t just rush up from $0 to $10 million in sales overnight. Like climbing Everest, you need to adapt your steps and marketing strategies to match each of the growth milestones.
Because it wouldn't make sense if you use the same growth and marketing approach you have used to get to $100K or $500K yearly sales to hit $10+ Million Mark, right?
The problem you face when you are just starting vs when you are trying to hit your first $5m in revenue is completely different.
While we can’t help with a lot of internal things like hiring people, restructuring supply chains etc. (We still often consult and give some strategic advices for our clients as their success is our success).
But most importantly we help them and you to adapt your marketing strategies to match the growth levels.
So what is “Everest Growth Framework”?
It’s a growth framework that we have created from our six years digital marketing experience and growing numerous client's stores to 7 & 8-figure levels.
To be exact, it’s four stages of eCommerce growth with clear steps and focuses there one should focus and what tasks to do to maximize the growth potential.
Base Camp – High Converting Website or a Funnel
At the eCommerce basecamps, just like climbing on the Everest, you have to make the preparations. In this case, this means getting quality tools.
For a climber, it is clothes, bags, ice picks, climbing, and safety equipment.
For eCommerce, it’s a high converting website with an average conversion rate of above 3%+. Because looking at recent year statistics, 3% is the new average for conversion rates.
Now you know the importance of good preparation, how do you do it?
First, you make sure that your website has a smooth UX (user experience), that it has detailed product descriptions, good images, is easy to navigate and looks clean and modern.
Then you start running some basic campaigns to drive traffic and A/B test the heck out of it.
- product names
- button colors
- different checkout modifications
- different offers
Reality is only about 30% of the test will be winners and most likely only bringing small, incremental improvements.
But with time they will start to stack-up and results will start to grow exponentially.
Camp 1: Efficient ONE Channel of Traffic Acquisition
Now, you may be thinking why we are focusing on just one channel, here’s why:
Focusing on too many things at the same time is a mistake a lot of eCommerce stores make early on.
They simply spread their attention and cash resources way too thin…
Reality just one channel, e.g. Facebook Ads, should be more than enough to get you to 2-5 Million a year mark.
When you divide your attention too early on, this happens:
- Your cash is being spent on fixed fees like multiple employees, agencies contracts or at worst… You spend your own time trying to learn and manage multiple and complex channels which not only brings poorer performance than one professional managing it, but also takes you valuable time which CEO should be investing in growing eCommerce from strategical level.
- Having ad spend distributed makes it harder to test enough to beat out your competition in any of the channels.
The BIGGEST Core Thing below <1 Million a Year mark is just getting one channel going, getting consistent sales, optimizing the current channel and actively working your website to maximize Average Order Values and Conversion Rates.
As you start to pass 1 million a year in sales (~90-100K a month) a big focus should go to expanding your product line to at least six products. This will enable you to continue scaling your ads and enable Part 3 of Everest Growth Framework. See below.
Camp 2: Maximizing the Value of the Traffic
Now as you have a well-performing website and steady traffic, you want to start upselling and maximizing repeat orders.
Best place to start is almost always with emails flows and newsletter campaigns. Set-up correctly, they can easily add additional 20-30% of monthly revenue without ANY additional marketing expenses. That’s a 20-30% INCREASE in sales revenue, without adding a single dollar of profit-eating expenses! Pretty good, right?
And it’s at this point where the biggest eCommerce stores make their most profit.
Now to achieve these results, it’s best practice to send at least one newsletter email a week and build out these automated emails flows. Here’s how:
- Buy or Die Sequence: To make any new subscribers convert as soon as possible.
- Post Purchase Sequence: To get reviews, content and make second purchase.
- Abandoned Cart Sequence: To get people coming back and finishing up on their orders.
- VIP Sequence: The best clients sequence.
- Lapsed Clients Sequence: An email journey to past customers who haven’t reordered from you in a certain time to push them not to leave your brand and make another purchase.
Summit: Enabling Booster Rockers With Multiple Traffic Sources
Now as you have a solid foothold, the next obvious step is to simply start stacking up another marketing channels.
This is where you set the primary triggers to explode growth!
But the most important thing is to come at it at the right time and not to rush to it unless you have the solid groundwork done.
There are some exceptions to that where you need to blitz the market and you have all the resources to do that, e.g. from Venture capitalists, but it’s rare.
But don't just take our word how well Everest Framework works
Instead, You Can Watch What Results It Gets to Our Clients.
AdKings Everest eCommerce Growth Framework™ is already responsible for taking multiple of our clients (or how we like to call them - partners) businesses to mid-7 and 8-figures. Here are some of the screenshots of the 200% to 1300% year to year growth spurts our partners experienced by working with us.
What working with us looks like.
Our Work Process.
The first step in working with us is your booking a Discovery Call. During this call we dive deeper into your business situation, evaluate your readiness to scale, your business backend, positioning in the market, problems you are facing and make sure we can help to solve them and bring long-term sustainable growth and scale.
The next step is to prepare in-depth 40-60 pages market research that focuses on the whole market and consumers.
We analyze the competitive environment, omnichannel strategies other competitors are using, perform your product and positioning SWOT analysis and delve deep into your business consumer’s thinking, feelings, problems, and psychology.
We scrape content created by target segment consumers from places like blogs and amazon reviews (in basic language collect what they are writing), performing AI-powered sentimental analysis and doing keyword clouds analysis to identify the keywords, phrases and emotional selling angles to use in the ads, omnichannel communication and friction points that might deter a consumer from buying from your website just because you do not have "one" certain question answered to them.
If everything is right and we move forward. In 80-90% of the cases we suggest doing a preliminary ~6 weeks engagement while working with only primary customer acquisition channels - Facebook Ads and performing market and consumer research focused on Facebook Ads channel. (With some exceptions to bigger, strongly established businesses in a good situation to immediately jump into scaling mode.)
There are two goals here:
The First Goal: Is to minimize risks, expenses and to create a cost-efficient way for us and a new partner to see potential with Facebook Ads. In this time we can give 100% of our attention to the toughest channel - Facebook Ads and collect all the needed data to determine performance levels we can see in upcoming months and then decide if we want to proceed to STEP 4.
In this period we only charge a fixed amount between $3500 to $6000 (determined on estimated workload) just to cover our delivery costs without any long-term contracts and us not aiming to make any profit.
Second Goal: This is to minimize the risks for both sides. We understand that a lot of you have been burned by other agencies, long contracts, people who vanish for weeks or simply do not know what they are doing. On the other side, we also have been burned by the wrong clients.
In this time you will get to see how we work, how we communicate and what results we can bring. At the same time, we can also vet the partners to make sure we match well and can focus on investing a lot of our time into the long-term potential of your business.
After we collect data and determine performance levels we are going to see. We evaluate our match as a partners. Then, we can all move forward and reach a mutual agreement whatever to proceed to the next, more serious stage where we are taking over omnichannel marketing management of Facebook Ads, Landing Pages, Conversion Rate Optimization, Email, and SMS Marketing and delve deep into "Everest" Growth Framework.
Next, we create a high-level quarter view marketing strategy and align all the different channels to move in the same direction using our Everest eCommerce Growth Framework.
We do this only after we have done our 6 weeks testing with Facebook Ads because this allows us to see problems and possibilities better, not just to use historical data which can be ruled off with one good video ad answering certain objections and questions. (It can completely change how people interact with the website and the brand.)
We plan out quarter view goals, monthly goals, channel-specific goals, all the possible downfalls and problems that could arise and pre-plan the cross-channel solutions to them so we could maximize the value we can get you from the time we are working.
That's a crucial part of the omnichannel success that enables us to synchronize different channel activities and to reach results in type of 1 + 1 + 1 = 6.
The next step is jumping into quarterly execution mode where each week we are tracking all the key channel-specific and overall business goal metrics, adjusting the plan and implementing pre-planned cross-channel solutions to certain roadblocks and problems.
What we are looking in potential partners.
Are You a Good Fit for Everest Framework?
We are quite selective about new clients/partners that we partner up with. We are looking for businesses that are a good fit to our culture of growth, constant improvement and fast tempo work.