"Built to Scale" eCommerce Show Episode 10

Chloe Thomas - Strategy Mistakes eCommerce Owners Make That Are Costing Them Growth & Profit

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Today we will be interviewing - Chloe Thomas

She was named one of the Top 50 Influencers in eCommerce in the UK. She is also a best selling author, international keynote speaker, and host of the award-winning eCommerce MasterPlan podcast. Presently, she focuses on helping companies plan, develop, and grow a successful eCommerce business.

In this episode, we will be diving deep into eCommerce retention methods, traffic sources, and the most frequent challenges all eCommerce businesses face.

Timeline & What You're Going to Learn:

[00:57] Getting into the eCommerce industry as an escape route from a previous job, then becoming an expert in the field.
[02:04] The common mistakes eCommerce business owners are doing in their marketing. Don't give up too soon!
[06:35] What are some of the most overlooked marketing channels for eCommerce at the moment?
[08:00] Google ads versus Facebook ads. What are the pros and cons?
[12:29] How pandemic changed the marketing approach of many eCommerce businesses.
[13:43] Giving more focus on the softer side of marketing and humanizing your brand
[18:29] The Customer Masterplan model and how you can turn first-time buyers into repeat buyers?
[24:43] How to measure your performance with the Customer Masterplan model?
[26:48] The Five Why's method and how you can use it to find solutions for your marketing challenges?
[28:40] The three best marketing practices you should consider for your eCommerce business. Expert speaks!

Enjoyed the episode?
Make sure to check Chloe's eCommerce MasterPlan podcast and resources as well.

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