Memo #9

Stuck with Facebook Ads Scaling? Our Top 4 Tips to Breakthrough and Start Spending 5K, 10K or even 15K+ per Day.

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If you’re running eCommerce business or doing Facebook advertising, I bet this situation will sound familiar to you.

Maybe you launch a new product or new Facebook Ads, see stellar ROAS from the first few days and get excited.

You start scaling these bad boys up. You hit your first $500 a day ad spend when proceed to run 1k, 2k, 3k ad spend days…

You think it’s your prime time.

Everything is going smooth as butter.

But…

You start noticing that you become stuck at one point or another.

Cost to acquire customers just with Facebook Ads starts to skyrocket, and whatever you try, nothing seems to move the needle.

You might even be forced to downscale to maintain the ROAS.

The scary thing is that a lot of people that approach us is stuck at these points, not for months, but years.

Which drastically slows down their business growth and diminishes their potential.

And to proceed from here, it needs an entirely different strategy vs. what it took you to get to this point.

Hopefully, these tips will help you!

Tip #1 – Simplify Campaigns & Overhaul Your Facebook Ad Manager to Work Alongside AI

That’s the number one failure we’re seeing in clients who approach our accounts.

They try to micromanage everything that moves (or doesn’t).

They have tens of cold campaigns running.

They launch hundreds of new ad sets/ads each week.

Thing is it was effective 2 years back.

But right now, the game is all about the simplification, utilizing CBO, tier 1 audiences, and AI optimization to get results.

And the thing is, you don’t need more than 1 or 2 cold CBO campaigns running at the same time (we’re noticing performance actually starts dropping after 3+ CBO’s running to cold audiences at the same time).

Close everything else off, get 1 CBO with only your best of the best 4-8 audiences, drop-in best performing 4-6 ads, and run it for 2-3 days.

When start gradually scaling up. At first, in +50% per day increments and as you scale up to higher and higher at +20%.

This is how you’re leveraging the budget you’ve to feed the most data to Facebook AI. And then it can determine how to get the cheapest sales for you.

That’s because each campaign needs data to learn and optimize. And without the budget, it can’t learn properly.

And when performance is down, just rotate the ads and do not kill the running campaigns.

A lot of data is being kept in these audiences. Now in some of our accounts, we have some CBO campaigns we're running for months with 74k+ sales.

They’re gold, and it’s a shame a lot of people kill everything if things are not working for a few days.

Tip #2 – Level 2 Videos & Sales Angles to Unlock Another Pieces of Audience

Most likely to get to this point most likely you’ve been using just what we call level 1 video.

That is showing the product in action and focusing on USP’s of the product.

But it can only take you to a certain point.

And to progress further what you need to do is start targeting sub-segments of your whole audience with their pain points, problems and showing how your product solves this problem.

For example in Video of Level 1 you can talk about eyeliner, how resistant to smudging it is, how long it stays, etc.

In a Video of what we call Level 2 you would be talking about their last experience in the date where due to rain it caused their eyeliner to smudge and they look like a raccoon.

You get the point, right?

These Level 2 videos allow you to trigger people who would normally not buy through direct product pitch.

Where is also a Level 3 Videos but let’s leave them for another topic. They are not applicable to a lot of brands out there.

Tip #3 – Expanding Offers

Now to go even level deeper; what you can do is expand possible ways to sell the same product.

Thing is even with the multiple sales angles; you’ll not be able to hit the whole audience.

And “repackaging” the product often helps:

Sometimes it could be about using Buy 2, Get xxx Gift for Free.

Sometimes it could be about using pre-sell advertorials.

And sometimes, it could be about using the quiz funnel and creating a whole experience via emails before a potential customer buys the product.

Tip #4 – Focus on Your Funnel

The last quick tip would be to not forget the funnel part.

Working on lifting the AOV and Conversion Rate via conversion rate optimization is another way to reach these breakthroughs.

Sadly, a lot of people still leave millions on the table by just focusing only on the ad manager activities.

I hope you find this valuable!

- Darius, Co-founder at AdKings Agency

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